October 8, 2009



Release Date:

MONTCLAIR, NJ—For the second year in a row, SpineUniverse.com was named one of five finalists for “Best Healthcare Online Media Brand” by Medical, Marketing & Media (MM&M), a leading publication for healthcare marketers.

SpineUniverse, part of the Vertical Health family of websites, has established itself as the foremost source of back and neck pain information on the web. The Vertical Health team is constantly exploring ways to improve design, accessibility, and functionality, as well as expanding content that is important to patients and medical professionals. This year, SpineUniverse has added a wealth of information on emerging conditions, such asfibromyalgia, and well-known diseases, including rheumatoid arthritis and osteoporosis.

The award for “Best Healthcare Online Media Brand” recognizes a website that offers quality editorial content for either patients or professionals. An independent panel of judges selected finalists based on outstanding service to both readers and advertisers with the most impressive gains in readership, revenues, market share, and editorial quality over the course of 2008-2009.

“It’s an enormous honor for MM&M to recognize SpineUniverse two years in a row,” said Bill Paquin, CEO of Vertical Health. “Even as our company continues to grow, our original goal remains unchanged: to provide quality, innovative healthcare information to patients. And to be affirmed of that is extremely rewarding.”

Rounding out the nominations for “Best HealthCare Online Media Brand”are dLife, Health.com, Medscape from WebMD, ModernMedicine.com, and Pediatric Care Online.

The winners of the 2009 MM&M Awards will be announced at a black tie gala on October 29th, 2009, at New York City’s Tavern on the Green.

To learn more about SpineUniverse, please visit www.spineuniverse.com.