September 8, 2011



MONTCLAIR, NJ — Vertical Health, a leading health information company focused on pain management, musculoskeletal diseases, and endocrine disorders, is pleased to announce an exclusive partnership with the Association of Family Practice Physician Assistants (AFPPA) to leverage Vertical Health’s editorial and publishing assets in order to allow physicians and healthcare professionals the ability to engage with this content based on their individual channel preference.

In addition, this partnership will enable pharmaceutical and medical device companies in the diabetes and pain verticals to reach and educate the AFPPA’s membership in an efficient and effective manner.

“The dynamics of patient care continue to evolve rapidly, and the role of the nurse practitioner and physician assistant is becoming more important,” says Sean Cunningham, Senior Vice President of Advertising and Commercial Operations at Vertical Health.

“As a leading provider of information and education, Vertical Health admires the role that the AFPPA plays in helping to provide their members with vital educational opportunities and information that ultimately helps them to improve patient care,” he says. “We believe that the combined partnership with the AFPPA will allow for increased access to valuable information by physicians and healthcare professionals alike, while also providing our pharmaceutical clients with the opportunity to efficiently reach an audience that is collectively responsible for writing over 330 million scripts per year in the United States.”

“The Association of Family Practice Physician Assistants is excited to forge this partnership with Vertical Health. In looking at potential partners, there were very few that had the combination of editorial expertise, brand equity, multi-channel distribution, and collective marketing and promotion expertise that Vertical Health offers,” says Wendy M. Macey, the current president of AFPPA.

“As AFPPA expands our presence and our membership continues to grow, having a partner with the experience and reputation that Vertical Health has will be a tremendous asset,” she says.

About Vertical Health

Vertical Health, with our Editorial Board of leading medical professionals and deep experience in pain management, musculoskeletal disease and endocrine diseases, provides all the tools both patients and professionals need to make better, more informed decisions—and ultimately improve patient outcomes.

It is this quality and focus that makes us a leading media resource for reaching highly targeted patients and healthcare professionals.


About the Association of Family Practice Physician Assistants
The Association of Family Practice Physician Assistants is the only organization exclusively representing primary care physician assistants, and it is one of the nation’s largest and fastest growing medical specialty organizations. AFPPA helps primary care physician assistants speak in one voice on practice and professional issues and offers unparalleled medical education opportunities in exciting locations. AFPPA members include physician assistants and nurse practitioners, represent all 50 states, and practice in both rural and urban settings. For more information, visit AFPPA online at or call 877-890-0181.