December 16, 2010



MONTCLAIR, NJ — Vertical Health, a leading health information company focused on pain management, musculoskeletal diseases and endocrine diseases, is pleased to announce the acquisition of Practical Pain Management, the most prominent pain journal for the practicing pain physician.  This acquisition marks the next phase in Vertical Health’s mission to serve the health information needs of patients suffering from pain and the physicians who treat them.

With over 46,000 readers, Practical Pain Management joins SpineUniverse and EndocrineWeb in our portfolio of best-in-class physician and patient education brands.   This addition grows Vertical Health’s active physician community to over 100,000 opt-in healthcare professionals.

According to a recent survey of the professional publication market in pain, the following was discovered about Practical Pain Management:

  • The #1 choice of physicians when considering pain publications
  • Most frequently saved and referred to publication
  • Most frequently read pain publication among physicians
  • Leads all publications included in the survey in average pages read
  • Leads all publications included in indexed ad exposure

“Our health care system is evolving rapidly, forcing an evolution in the way health information is consumed,” states Bill Paquin, CEO of Vertical Health.  “With this acquisition, we are now uniquely positioned to meet the changing needs of both patients and providers through online and offline health information.  This acquisition increases the depth of our expert-written content in pain and adds yet another distribution channel for our online capabilities, making us the best-in-class partner for brands looking to reach the pain market.”

About Vertical Health
Vertical Health, with our Editorial Board of leading medical professionals and deep experience in pain management, musculoskeletal disease and endocrine diseases, provides all the tools both patients and professionals need to make better, more informed decisions—and ultimately improve patient outcomes.

It is this quality and focus that makes us a leading media resource for reaching highly targeted patients and healthcare professionals.